Bharat Nidhi Limited distributes Newspapers and Magazines in India.
It is also involved in investment and financing activities. The
company was incorporated in 1942 and is based in New Delhi, India.
They have a contract of distribution of Newspapers and magazines of
Bennett Coleman and Company Limited, commonly known as The Times
Group.
Opportunities for Bharat Nidhi
Though digital media platforms have witnessed exponential growth in
the last few years. In the developed countries the print media is
declining rapidly because the digital media users and television
media viewership have surpassed print in many markets. Still
newspaper continue to be the lion’s share of the advertising pie in
India. As per the latest report from Zenith, the ROI agency of
Publicis Group, newspapers will continue to be the most dominant
media segment in the foreseeable future. Print media is projected to
continue its growth, largely on the back of continued readership
growth in vernacular markets and advertisers’ confidence in the
medium, especially in tier-II and tier-III cities. Spurt in literacy
levels, hyper-localization rising disposable income, perceived
credibility of written words, selective cover price increase,
increase in print advertising, better distribution systems, improved
quality of printing and logistics and attractive margins for vendors
is likely to drive the future expansion of circulation of newspapers
and readership across India. However, rising digital content
consumption is perceived to be a long-term risk to the industry.