Oyo Rooms, also known as Oyo Hotels & Homes, is an Indian
hospitality chain of leased and franchised hotels, homes and living
spaces. OYO is India's largest branded network of hotels offering
standardized stay experiences at an unmatched price. As a market
leader, OYO focuses on not only being an affordable booking option
but also providing predictability in hotel stay experiences.
Building a full 360 degree view of every customer across online and
their offline sources would be the foundation to building out a
truly cross channel customer experience.
OYO focuses on
driving growth and engagement through digital marketing across
multiple channels with a unified personalized customer experience.
The company has been at the technological forefront and has been
working with Blueshift. Blueshift is the leading SmartHub Customer
Data Platform (CDP) Company that combines customer data, AI and
omni-channel orchestration in an easy-to-use platform.
This was done to help them (OYO) with the following:
• Synchronize cross-channel data
• Reduce abandonment rates
• Increase app usage
• Create a single 360-degree view
of each customer
• Target and track anonymous users
•
Unified reporting for multiple communication channels